Warpify.co
Project, 2024
Overview
SaaS platform that allowed bypassing email warmup for sales outreach at scale with just 24-hour waiting period by exploiting a Microsoft Outlook bug.
Tools
- Node.js
- React
- PostgreSQL
- Microsoft Graph API
- SMTP
Team
Co-founded with friend
Description
Warpify.co was a SaaS that helped sales teams bypass the traditional email warming process and start outreach campaigns immediately.
We discovered a bug in Microsoft Outlook that allowed us to avoid email limits and blacklisting, reducing warmup time from weeks to just 24 hours.
The platform gained traction quickly, but Microsoft eventually patched the exploit we were using, teaching us valuable lessons about building on external dependencies.
Features
Instant Outreach
Start sales campaigns within 24 hours instead of traditional 2-4 week warmup periods.
Scale Without Limits
Send high-volume emails without triggering spam filters or getting blacklisted.
Microsoft Integration
Deep integration with Outlook and Office 365 email systems.
Campaign Analytics
Detailed tracking of email performance, opens, clicks, and responses.
Results & Impact
Key Learnings
- Rapid user acquisition before exploit was patched
- Learned the risks of building on undocumented features
- Valuable lessons in email deliverability and compliance
- Experience with SaaS business model and customer acquisition
Discontinued
Service discontinued after Microsoft patched the underlying exploit - valuable lesson in platform risk